Competition is second nature on the court for UNI Women’s Basketball players, but raising $10,000 is a different ballgame. Spurred by the need to complete their locker and team rooms inside the McLeod Center, the players were determined to reach their goal.
UNI Women's Basketball Team
Student-athletes, along with head coach Tanya Warren and assistant coach Adam Dejoode, called on the UNI Foundation for assistance. Using the new crowdfunding platform, PAWprint, they learned how to use their social capital to raise money through social media and email. They produced a video showcasing their vision of the finished space. In just 30 days, the student-driven campaign raised over $10,000.
“The success did not surprise me,” said Dejoode. “I knew the student-athletes being the point people on the project and having it student-driven was going to drive the fundraising.”
Warren adds, “The video was important because it allowed people to see where their dollars were going. It paid huge dividends for us; for them to actually be able to see our plan.”
Despite the campaign’s success, both Warren and Dejoode were reluctant to utilize PAWprint because they didn’t want to add another task to the already busy schedules of their student-athletes, and they didn’t want to exhaust the generosity of people who had already given.
Neither concern was an issue, as student-athletes committed an hour or less to the project per week, and 76 percent of the gifts came from individuals who had never contributed to the women’s basketball program.
Competition ramped up when incentives were offered to participants at different levels. Donors who gave at the Champions Club level received recognition by having their names engraved on the Champions Club Wall inside the locker room suite. They also got a sneak preview of the space on Sunday, November 2.
“To me, the best part was being able to get them (supporters) into the locker room, “ Dejoode said. “People just want to come and see it. Not many people get to do that. The access has been pretty cool to provide people.”
Do you have a fundraising project? Are you interested in learning more about how PAWprint can help you? Get more information at uni-foundation.org/pawprint.